To fully understand how you can advance your Digital Transformation journey, you must first recognise your current standing. That is where ActionPoint’s Digital Maturity Self- Assessment (DMSA) comes in.  ActionPoint’s DMSA is an online, self-assessment tool that allows organisations to determine how far along they are in their Digital Transformation journey. Our Digital Maturity Self-Assessment should be viewed as your first step in achieving true Digital Transformation. Awareness of your strengths and weaknesses across our five dimensions helps you to focus your digital strategy and initiatives. This in turn allows you to advance your business. Once you have completed your assessment, you are given a score out of 100. To act as a benchmark, we’ve created five different Digital Maturity levels that correspond with these scores: Pre Digital (0-20), Digitally Reactive (21-40), Digitally Purposeful (41-60), Digitally Optimised (61-80) and Digitally Strategic (81-100). In this blog post, we will take a closer look at what it means to be Digitally Purposeful.


Digital Maturity Level

Digital Maturity Graphic

At ActionPoint, we believe that organisations should view IT as a strategic enabler. Organisations want to grow and evolve, and technology holds the key. Companies at a less advanced level of the Digital Maturity scale don’t recognise this. They view technology as a necessary evil or an unavoidable outgoing expense. However, Digitally Purposeful organisations recognise IT and Digital Transformation as a critical part of their company’s development. In other words, they see technology as a strategic enabler.

Although Digitally Purposeful organisations have adopted a winning attitude, there is still a long way to go. There is ample opportunity to align digital strategy with business objectives, in order to increase productivity, employee motivation, customer satisfaction, and profitability.

To gain a better understanding of what it means to be Digitally Purposeful we will take a closer look at our six core dimensions – Digital Strategy, Digital Capability, Data Intelligence, Processes, Customer Experience and Risk & Compliance. These core dimensions are the lens through which we analyse Digital Maturity. Within each dimension, we’ve provided tips on how to improve your digital maturity score.



Digitally Purposeful – Where You Stand and Tips for Improvement

Digitally Reactive


Digital Strategy: A Digitally Purposeful organisation has well documented IT plans and budgets in place. However, their digital initiatives are mainly focused on operational activities only. In order to advance, a Digitally Purposeful organisation should take advantage of the large amounts of data available to them as a digital company and think more strategically. This includes leveraging advanced analytics. Learning and growing through proper analysis of data is one of the key stepping-stones to becoming a more digitally advanced company.

Data Intelligence: Digitally Purposeful organisations understand that data provides enormous value to the organisation and has the potential to evolve into actions that positively impact digital strategy. They have implemented systems and workflows to cater for the data within the business but there is space for a more streamlined approach to use it to its best potential.

Digital Capability: Workers in a Digitally Purposeful organisation have significantly advanced digital skills. They use technology confidently and comfortably to communicate, find information and carry out tasks. In order to advance digital capabilities, it is important to recognise that in today’s environment, every business is a technology business. This is a vitally important learning as it emphasises the importance of upskilling and continuous employee development.

Processes:  Unlike organisations at a less advanced stage of the digital transformation journey, Digitally Purposeful companies have documented all processes that take place within the organisation. To become more effective and efficient, they should consider automating mature processes that have been running for an extended period of time, at a relatively stable state. Automating these tasks frees up space for employees to work on higher value tasks.

Customer Experience: A Digitally Purposeful organisation understands the importance of implementing a unified CX strategy. This type of organisation might be using Buyer Personas and Journey mapping in order to improve customer experience. Nailing down a unified CX strategy and creating a multi-channel digital experience for your customers is key for advancing in this area.

Risk & Compliance: A Digitally Purposeful organisation has identified risks and has put plans in place to deal with security breaches or disastrous events. A Digitally Purposeful organisation is starting to think more about business continuity and what processes are in place to get back up and running when disasters occur.


Complete Your Digital Maturity Assessment

While reading the description of a Digitally Purposeful organisation, you might have recognised traits that your organisation possesses. If you have and are looking to take the next step in your digital transformation journey, why not give us a call. We have vast experience in helping Digitally Purposeful companies to become even more optimised, effective and digitally proficient.

Still unsure of your organisation’s current standing? Take our Digital Maturity Assessment today or get in touch with our team be emailing

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Contact us today and we can begin discussing your needs. We can quickly provide you with a sense of our approach, estimated costs and a top-level timeframe.

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